Privacy Policy of the Masterflex Group

Here you will find all relevant information about data protection and DSGVO concerning the website of our company

Thank you for your interest in using our website. The protection of personal data is a top priority for us. Below you will find information about the processing of your personal data and about your rights when using our website.

In the course of the further development of our website and the implementation of new legal requirements, new technologies or in order to improve our service for you, changes to this privacy policy may become necessary. We therefore recommend that you read this data protection declaration again from time to time.

Privacy Policy

As of July 2024

1 Identity and contact details of the data controller

2 Contact details of the data protection officer

3 General information on data processing

4 Rights of the data subject

5 Provision of website and creation of logfiles

6 Use of cookies

7 Newsletter

8 Contact via email

9 Contact form

10 Use of company presences in social and in profession-oriented networks

11 Hosting

12 Content Delivery Networks

13 Usage of Plugins

1 Identity and contact details of the data controller

The data controller responsible in accordance with the purposes of the General Data Protection Regulation (GDPR) of the European Union and other data protection regulations is:

Masterflex SE
Willy-Brandt-Allee 300
45891 Gelsenkirchen
Germany
+49 209 97077 0
datenschutz.masterflex@masterflexgroup.com
www.masterflexgroup.com

2 Contact details of the data protection officer

The designated data protection officer is:

heyData GmbH
Schützenstr. 5
10117 Berlin
Germany
datenschutz@heydata.eu

3 General information on data processing

3.1 Scope of processing personal data

We process personal data of our users only insofar as this is necessary to provide a functioning website with our content and services. The regular processing of personal data only takes place with the consent of the user. Exceptions include cases where prior consent technically cannot be obtained and where the processing of the data is permitted by law.

3.2 Legal basis for data processing

Art. 6 (1) (a) GDPR serves as the legal basis to obtain the consent of the data subject for the processing of their data.
As for the processing of personal data required for the performance of a contract of which the data subject is party, Art. 6 (1) (b) GDPR serves as the legal basis. This also applies to processing operations required to carry out pre-contractual activities.
When it is necessary to process personal data in order to fulfil a legal obligation to which our company is subject, Art. 6 (1) (c) GDPR serves as the legal basis.
If vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) (d) GDPR serves as the legal basis.
If the processing of data is necessary to safeguard the legitimate interests of our company or that of a third party, and the fundamental rights and freedoms of the data subject do not outweigh the interest of the former, Art. 6 (1) (f) GDPR will serve as the legal basis for the processing of data.

3.3 Data removal and duration of storage

The personal data of the data subject will be erased or restricted as soon as the purpose of its storage has been accomplished. Additional storage may occur if it was provided for by the European or national legislator within the EU regulations, law, or other relevant regulations to which the data controller is subject. Restriction or erasure of the data also takes place when the storage period stipulated by the aforementioned standards expires, unless there is a need to prolong the storage of the data for the purpose of concluding or fulfilling the respective contract.

4 Rights of the data subject

When your personal data is processed, you are subsequently a data subject in the sense of the GDPR and have the following rights:

4.1 Right to information

You can request information in accordance with Art. 15 GDPR about your personal data that we process.

4.2 Right to objection

You have a right to object on specific grounds (see under point 4.8).

4.3 Right to rectification

If the information concerning you is not (or is no longer) accurate, you may request a correction in accordance with Art. 16 of the GDPR. If your data is incomplete, you can request that it be completed.

4.4 Right to deletion

You may request the deletion of your personal data in accordance with Art. 17 GDPR.

4.5 Right to restriction of processing

You have the right under Art. 18 GDPR to request restriction of the processing of your personal data.

4.6 Right to complain to a supervisory authority

If you believe that the processing of your personal data violates data protection law, you have the right to lodge a complaint with a data protection supervisory authority of your choice in accordance with Art. 77 (1) GDPR. This includes the data protection supervisory authority responsible for the controller: https://www.ldi.nrw.de/kontakt/ihre-beschwerde.

4.7 Right to data portability

In case the requirements of Art. 20 (1) GDPR are met, you have the right to be handed over data, which we process automatically on the basis of your consent or in fulfilment of a contract, to yourself or to third parties. The collection of data for the provision of the website and the storage of log files are mandatory for the operation of the website. They are therefore not based on consent according to Art. 6 (1) (1) (a) GDPR or on a contract according to Art. 6 (1) (1) (b) GDPR but are justified according to Art. 6 (1) (1) (f) GDPR. The requirements of Art. 20 (1) GDPR are therefore not fulfilled.

4.8 Right of objection pursuant to Art. 21 (1) GDPR

You have the right to object at any time to the processing of your personal data based on Art. 6 (1) (f) GDPR on grounds relating to your specific situation. The controller shall then no longer process the personal data unless it can demonstrate compelling legitimate grounds for the processing which override the interests and rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims. The collection of data for the provision of the website and the storage of log files are mandatory for the operation of the website.

5 Provision of website and creation of logfiles

5.1 Description and scope of data processing

Each time our website is accessed, our system automatically collects data and relevant information from the computer system of the calling device. The following data is collected:

• Browser type and version used
• User´s operating system
• User´s internet service provider
• IP address of the user
• Date and time of access
• Websites from which the user´s system accessed our website
• Websites accessed by the user´s system through our website

This data is stored in the logfiles of our system. This data is not stored together with other personal data of the user.

5.2 Purpose of data processing

The temporary storage of the IP address by the system is necessary for the delivery of the website to the computer of the user. For this purpose, the user’s IP address must be kept for the duration of the session.
The storage in logfiles is done to ensure the functionality of the website. The data is also used to optimize the website and to ensure the security of our IT systems. An analysis of the data for marketing purposes does not take place.

5.3 Legal basis for data processing

The legal basis for the temporary storage of data and logfiles is Art. 6 (1) (f) GDPR. Our legitimate interest lies in the purposes of data processing mentioned under 5.2.

5.4 Duration of storage

The data will be deleted as soon as it is no longer necessary for the purpose of its collection. The session is complete when the collection of data for the provision of the website is accomplished.
If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this is possible. In this case, the IP addresses of the users are deleted or alienated so that an assignment of the calling client is not possible.

5.5 Objection and removal

The collection of data for the provision of the website as well as the storage of data in log files are essential for the operation of the website. The user can object to this. Whether the objection is successful will be determined after evaluating interests. To do so, send an informal e-mail to datenschutz.masterflex@masterflexgroup.com.

6 Use of cookies

6.1 Description and scope of data processing

Our website uses cookies. Cookies are text files that are stored in the internet browser or the internet browser on the user’s computer system. If a user calls up a website, a cookie can be stored on the user’s operating system. These cookies contain a string of characters that allows the browser to be uniquely identified when the website is reopened.
We use cookies to make our website more user-friendly. Some elements of our website require the calling browser to be identified even after a page break. The following data is stored and transmitted in the cookies:

• Log-in-information
• Cookie setting
• Search queries
• Further information that is required for the provision of the website

The user data collected in this manner is pseudonymised by technical measures. It is therefore not possible to assign the data to the user accessing the site. The data is not stored together with other personal data of the users.
We also use cookies on our website, which enable us to analyse the browsing behaviour of our users. As a result, the following data will be transmitted:

• User behaviour on our website
• Further information used for marketing purposes

You can find more information about our use of analytics cookies in our privacy policy under the chapter "Usage of Plugins".

6.2 Purpose of data processing

The purpose of using technical cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. These require that the browser is recognized even after a page change.
The user data collected by technical cookies are not used to create user profiles.
The analysis cookies are used for the purpose of improving the quality of our website and its content. Through the analysis cookies, we learn how the website is used and thus can constantly optimize our offer.

6.3 Legal basis for data processing

The legal basis for the storage of analytics cookies in the user's terminal equipment is the user's consent pursuant to Section 25 (1) no. 2 TTDSG. The legal basis for the processing of personal data using analysis cookies is Art. 6 (1) (a) GDPR. The legal basis for the storage of strictly necessary cookies in the user's terminal equipment is Section 25 (1) No. 2 TTDSG. The legal basis for the processing of personal data using technically necessary cookies is Art. 6 (1) (f) GDPR.

6.4 Duration of storage and possibility of objection and removal

Cookies are stored on the user's computer and transmitted from it to our site. Therefore, you as a user also have full control over the use of cookies. By changing the settings in your Internet browser, you can disable or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website in full. If you use a Safari browser from version 12.1, cookies are automatically deleted after seven days. This also applies to opt-out cookies, which are set to prevent tracking measures.

You can also prevent the collection as well as the processing of your personal data by preventing third-party cookies from being stored on your computer, by using the "Do Not Track" function of a supporting browser, by disabling the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

You also have the option to select and deactivate the various tags / trackers / analysis tools on this website in the privacy settings. To do this, click on the fingerprint icon at the bottom left of the screen.

7 Newsletter

7.1 Description and scope of data processing

On our website there is the possibility to subscribe to a free newsletter. When registering for the newsletter, the data from the input mask is transmitted to us.

• Email address
• Name
• First name
• IP address of the calling computer
• Date and time of registration

No data will be passed on to third parties in connection with the data processing for sending newsletters. The data is used exclusively for sending the newsletter.

7.2 Purpose of data processing

The collection of the user's email address serves to deliver the newsletter. The collection of other personal data during the registration process serves to prevent misuse of the services or the email address used.

7.3 Legal basis for data processing

The legal basis for the processing of data after registration for the newsletter by the user is Art. 6 (1) (a) GDPR if the user has given his consent.

7.4 Duration of storage

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. Accordingly, the user's email address is stored as long as the subscription to the newsletter is active. The other personal data collected during the registration process is usually deleted after a period of seven days.

7.5 Objection and removal

The subscription to the newsletter can be cancelled by the user concerned at any time. For this purpose, a corresponding link can be found in each newsletter. This also enables revocation of the consent to the storage of the personal data collected during the registration process.

8 Contact via email

8.1 Description and scope of data processing

You can contact us via the email address provided on our website. In this case the personal data of the user transmitted with the email will be stored. The data will be used exclusively for the processing of the conversation.

8.2 Purpose of data processing

If you contact us via email, this also constitutes the necessary legitimate interest in the processing of the data.

8.3 Legal basis for data processing

The legal basis for the processing of data transmitted while sending an email is Art. 6 (1) (f) GDPR. If the purpose of the email contact is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (b) GDPR.

8.4 Duration of storage

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. For personal data sent by email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be concluded from the circumstances that the matter in question has been conclusively resolved.

8.5 Objection and removal

If the user contacts us by email at datenschutz.masterflex@masterflexgroup.com, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued. All personal data stored in the process of contacting us will be deleted in this case.

9 Contact form

9.1 Description and scope of data processing

A Contact form is available on our website, which can be used for electronic contact. If a user makes use of this option, the data entered in the input mask will be transmitted to us and stored.
When sending the message, the following data will also be stored:

• Email address
• Last name
• First name
• Company
• Address
• Telephone number
• IP address of the user´s device
• Date and time of contact

9.2 Purpose of data processing

The processing of personal data from the input mask serves us solely to process the contact or to initiate a contractual relationship. The other personal data processed during the submission process serve to prevent misuse of the contact form and to ensure the security of our information technology systems.

9.3 Legal basis for data processing

The legal basis for the processing of the data transmitted is to conclude a contract that takes place at the request of the user, Art. 6 (1) (b) GDPR. The legal basis for the processing of data transmitted while sending an email is Art. 6 (1) (f) GDPR.

9.4 Duration of storage

The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected and legal retention periods no longer require the data to be retained.

9.5 Objection and removal

If the user contacts us by email at datenschutz.masterflex@masterflexgroup.com, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued. All personal data stored during the contact will be deleted in this case.

10 Use of company presences in social and in profession-oriented networks

We use the possibility of company appearances on social and job-oriented networks for communication and information exchange with (potential) customers, interested parties and applicants. In this context, the publications on the corporate presence may contain the following content:

• Information about products
• Information about services
• Sweepstakes
• Advertisement
• Customer contact
• Applications
• Active Sourcing

We maintain a company presence on the following social / profession-oriented networks:

• Facebook: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland
• Instagram: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland
• Youtube: Google Ireland Limited-Dublin, Ireland
• X: Twitter International Unlimited Company, Ireland
• LinkedIn: LinkedIn, Unlimited Company Wilton Place, Dublin 2, Ireland
• XING: XING SE, Dammtorstraße 30, 20354 Hamburg, Germany

The legal basis for processing the data that we collect in connection with the use of our company websites is Art. 6 (1) (f) GDPR. If the contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 (1) (b) GDPR. You can object to the processing of your personal data that we collect in the context of the use of our company websites at any time and assert your data subject rights mentioned under 4. of this privacy policy. To do so, send us an informal email to datenschutz.masterflex@masterflexgroup.com.

If you carry out an action on one of our company websites (e.g. comments, posts, likes, etc.), it is possible that you will make personal data (e.g. clear name or photo of your user profile) public. However, since we generally or to a large extent have no influence on the processing of your personal data by the companies co-responsible for the corporate presence, we cannot make any binding statements about the purpose and scope of the processing of your data. You can find more information on objection and removal options vis-à-vis the providers of the social networks here:

• Facebook: https://de-de.facebook.com/privacy/policy
• Instragram: https://privacycenter.instagram.com/policy
• Youtube: https://policies.google.com/privacy
• X: https://x.com/en/privacy
• LinkedIn: https://www.linkedin.com/legal/privacy-policy
• XING: https://privacy.xing.com/en

11 Hosting

The website is hosted on servers of a service provider commissioned by us. Our service provider is: ALL-INKL.COM – Neue Medien Münnich, Hauptstr. 68, 02742 Friedersdorf, Germany. The servers automatically collect and store information in so-called server log files, which your browser automatically transmits when you visit the website. The stored information is:

• Browser type and version
• Used operating system
• Referrer URL
• Hostname of the accessing computer
• Time and date of the server request
• IP address of the user´s device

This data will not be merged with other data sources. The data is collected based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website for this the server log files must be recorded. The server of the website is geographically located in Germany.

12 Content Delivery Networks

On our website we use certain plug-ins via external service providers in the form of content delivery networks. When you visit our website you will be connected to the servers of the provider we use to retrieve content and store it in the cache of the user´s browser. As a result, personal data may be stored and analysed in server log files, especially device and browser information (in particular the IP address and operating system). We use the Content Delivery Network KeyCDN of the provider proinity LLC, Faerberstrasse 9, CH-8832 Wollerau, Switzerland.

12.1 Purpose of data processing

The use of KeyCDN's features serves to deliver and accelerate online applications and content.

12.2 Legal basis for data processing

The data is collected on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website -and the server log files are therefore recorded.

12.3 Duration of storage

Your personal information will be retained for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law.

12.4 Objection and removal

Information about objection and removal options regarding KeyCDN can be found at: https://www.keycdn.com/privacy

13 Usage of Plugins

With the use of plugins, some of your personal data is sent to the USA or other third countries outside the EU. To ensure appropriate guarantees for the protection of the transfer and processing of personal data outside the EU, the data transfer to and data processing by our plugin operators is based on appropriate safeguards pursuant to Art. 46 et seq. GDPR, in particular by concluding so-called standard data protection clauses according to Art. 46 (2) (c) GDPR. We use plugins for various purposes. The plugins used are listed below:

13.1 Use of Google Analytics including Google Analytics Remarketing

13.1.1 Scope of processing of personal data

We use Google Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as Google). Google Analytics examines, among other things, the origin of visitors, their length of stay on individual pages and the use of search engines, thus allowing better monitoring of the success of advertising campaigns. Google places a cookie on your computer. This allows personal data to be stored and evaluated, in particular:

• the user's activity (which pages have been visited and which elements have been clicked on),
• device and browser information (the IP address and the operating system),
• data on the advertisements displayed (which advertisements have been displayed and whether the user has clicked on them) and
• data on advertising partners (pseudonymised user IDs).

We use Google Analytics to evaluate your use of our online presence, to compile reports about your activities and to use other Google services related to the use of our online presence and internet usage. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.

We also use Google Analytics Remarketing as part of Google Analytics, whereby the data collected and evaluated about you is used to play targeted advertising to you. By using this service offered by Google, we merge the data with our Google Ads or Display & Video 360 accounts. Google Ads and Display & Video 360 are also provided by Google.

We activated the IP address anonymization, whereby Google will shorten your IP address as soon as technically possible. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. Google may transfer your personal data to Google affiliates and other processors.

Further information on the collection and storage of data by Google can be found here: https://policies.google.com/privacy?hl=en-GB

13.1.2 Purpose of data processing

We use of Google Analytics, including Google Analytics Remarketing, to evaluate the use of our online presence as well as enable the targeted playout of advertising, to the people who have already expressed an initial interest through their page visit.

13.1.3 Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.

13.1.4 Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law. Advertising data in server logs is anonymized by Google's own statements to delete parts of the IP address and cookie information after 9 and 18 months, respectively.

13.1.5 Revocation possibility

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the withdrawal.
Further information on objection and withdrawal options against Google can be found at: https://policies.google.com/privacy?gl=EN&hl=en

You can also prevent the collection of data generated by the cookie and related to your use of the online presence (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

You can deactivate the use of your personal data by Google with the following link: https://adssettings.google.com.

13.2 Use of LUX

13.2.1 Scope of processing of personal data

We use the self-hosted marketing optimization tool LUX of in2code GmbH to identify website visitors, for lead generation and for lead development (nurturing). With the use of LUX, the following data may be collected:

Analytics data:

• Visit data: pages visited, content downloaded, keywords used, links clicked (shortener & linklistener), variant selected (A/B testing).
• local storage: tracking consent (yes/no), email4link already used (yes/no)

Personal data:

• IP address in anonymized form
• form data (surname, first name, business email address)

Further information on the processing of data by in2code GmbH can be found here: https://www.in2code.de/

13.2.2 Purpose of data processing

After your first visit to the website, LUX tries to recognize your revisits by your behavior and the hardware you use, in order to offer you appropriate content according to your preferences and to simplify the usability of the website. For this purpose, "LUX" forms a so-called hash value from some properties of your terminal device transmitted by the browser (including the browser type, the language setting, the color depth, some parameters of the hardware used), which can be used for recognition during a future visit to the website.

13.2.3 Legal basis for the processing of personal data

The legal basis for the processing of the users' personal data is, in principle, the user's consent in accordance with Art. 6 (1) (a) GDPR.

13.2.4 Duration of storage

The data will be deleted as soon as they are no longer used for processing purposes, but no later than 3 years after the last visit.

13.2.5 Possibility of revocation and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

13.3 Use of Inxmail

13.3.1 Scope of processing of personal data

We use functionalities of the newsletter tool Inxmail Professional of Inxmail GmbH, Wentzigerstraße 17, 79106, Freiburg, Germany (hereinafter referred to as: Inxmail). Inxmail is a software for personalized newsletters and automated email campaigns. By means of so-called web beacons or tracking pixels, interactions with the newsletters can be measured. Cookies are stored by Inxmail on your end device. In particular, the following personal data is processed by Inxmail:

• Name
• First name
• email address
• Meta and communication data
• Device information
• IP address
• Usage data
• Interests
• Access times

For more information on the processing of data by Inxmail, please click here: https://www.inxmail.de/datenschutz

13.3.2 Purpose of data processing

We use Inxmail Professional to register interested parties for newsletters and to analyze and evaluate newsletter campaigns.

13.3.3 Legal basis for the processing of personal data

The legal basis for the processing of users' personal data is generally the user's consent in accordance with Art. 6 (1) (a) GDPR.

13.3.4 Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g., for tax and accounting purposes.
Likewise, this data can be deleted at the request of the operator at Inxmail. The storage of cookies is not within the scope of Inxmail.

13.3.5 Revocation possibility

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out based on the consent until the revocation.

You can find further information on the options for objection and removal vis-à-vis Inxmail at: https://www.inxmail.de/datenschutz.

13.4 Use of LinkedIn Insight Tag

13.4.1 Scope of processing of personal data

The LinkedIn Insight Tag (LinkedIn Insight Tag from LinkedIn Ireland Unlimited Corporation, Wilton Place, Dublin 2, Ireland) helps us measure the actions taken on our website, like filling out a form or downloading content, after one of our ads is viewed or clicked on. The LinkedIn Insight Tag is creating a cookie on our website users’ web browsers when the website is visited. This is a First Party cookies and helps us determine how to improve our campaign results and to measure the effectiveness of our ads. First Party Cookies are small piece of code that a web-browser stores in a file on the viewer’s computer to remember their activity on a site, like when a viewer has visited a page or downloaded an article from our site. A first-party cookie comes from the domain (or website) the member is browsing. You may provide your consent via our Cookie Banner in order to activate this feature. You can find more information about the cookies used here: https://www.linkedin.com/legal/cookie-policy.

In particular, the following personal data is processed by LinkedIn:

• URL
• Referrer URL
• IP address shortened or hashed
• Device and browser properties (User Agent) and timestamps

LinkedIn does not share any personally identifiable information with us, but only provides aggregated audience reports and advertisements. LinkedIn also offers a remarketing feature that allows us to display targeted personalized advertising outside of our website without revealing your identity. In the process, data may be transmitted to LinkedIn servers in the USA. For more information on how LinkedIn processes the data, please click here: https://www.linkedin.com/legal/privacy-policy

13.4.2 Purpose of data processing

We use LinkedIn Insight Tag to collect information about visitors to our website.

13.4.3 Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.

13.4.4 Duration of storage

The direct identifiers of members will be removed within seven days to pseudonymize the data. These remaining pseudonymized data will then be deleted within 180 days.

13.4.5 Revocation possibility

You have the right to revoke your data protection declaration of consent at any time. Revocation of your consent does not affect the legality of the processing that has taken place based on your consent until revocation.

For further information on objection and removal options against Linked Insight Tag, please visit: https://www.linkedin.com/legal/privacy-policy.

13.5 Use of Google Tag Manager

13.5.1 Scope of processing of personal data

We use the Google Tag Manager of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as Google Tag Manager). Google Tag Manager allows tags from Google and third-party services to be managed and embedded in a bundle on an online presence. Tags are small code elements on an online presence that are used, among other things, to measure visitor numbers and behaviour, to track the impact of online advertising and social channels, to use remarketing and targeting, and to test and optimize online presences. When a user visits the online presence, the current tag configuration is sent to the user's browser. It contains instructions on which tags to trigger. Google Tag Manager takes care of triggering other tags, which in turn may collect data. Information on this can be found in the passages on the use of the corresponding services in this privacy policy. Google Tag Manager does not access this data.

You can find more information on Google Tag Manager at: https://www.google.com/intl/en/tagmanager/faq.html and in Google´s privacy policy: https://policies.google.com/privacy?hl=en

13.5.2 Purpose of data processing

The purpose of the processing of the personal data is the collected and clear management as well as an efficient integration of the services of third parties.

13.5.3 Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) GDPR.

13.5.4 Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law. Advertising data in server logs is anonymized by Google's own statements to delete parts of the IP address and cookie information after 9 and 18 months respectively.

13.5.5 Possibility of revocation

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation. You can prevent the collection of data generated by the cookie and related to your use of the online presence (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=com.

You can deactivate the use of your personal data by Google using the following link: https://adssettings.google.com

For more information on how to object to and opt-out of Google, please visit: https://policies.google.com/privacy?gl=DE&hl=com

13.6 Use of Google Ads Conversion Tracking

13.6.1 Scope of processing of personal data

We use the Google Ads Conversion Tracking program of Union Google Ireland Ltd, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland. Google Ads Conversion Tracking records what happens after a click on an ad placed by us via Google Ads when users subsequently visit our website. It is recorded whether users perform a certain action specified by us on the website (e.g. whether goods are ordered). This allows us to track which keywords, ads, ad groups or campaigns lead to the desired user interaction. The cookie for conversion tracking is set when a user clicks on an ad placed by Google Ads.

Personal data relating to the user's activity, device and browser information and data about the ads displayed (in particular, the date and time of the website visit, browser language, browser type, user behavior, IP address, cookie ID, referrer URL, web request, which ads were displayed and whether the user clicked on them) may be stored and analyzed as a result.

You can find more information on processing here: https://policies.google.com/privacy?gl=com and https://policies.google.com/technologies/cookies.

13.6.2 Purpose of data processing

The purpose of processing personal data is conversion tracking (visit action evaluation), a targeted approach to a target group that has already expressed an initial interest by visiting the page.

13.6.3 Legal basis for the processing of personal data

The legal basis for the processing of users' personal data is generally the user's consent in accordance with Art. 6 (1) (a) GDPR.

13.6.4 Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes. Cookies are stored for a maximum period of one year.

13.6.5 Possibility of revocation

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out based on the consent until the revocation.

In addition, you can permanently prevent the setting of cookies by Google Ads conversion tracking by downloading and installing the browser plug-in from Google available at the following link: https://www.google.com/settings/ads/plugin?hl=com or by using the settings and opt-out options provided by Google: https://safety.google/privacy/privacy-controls/.

For more information on opt-out and removal options, please visit: https://policies.google.com/privacy?gl=DE&hl=com

13.7 Use of Google Ads Remarketing

13.7.1 Scope of processing of personal data

We use Google Ads Remarketing of Google Ireland Ltd, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland. Google Remarketing is used to retarget visitors to the online presence for advertising purposes via Google Ads ads. With the help of Google Ads Remarketing, target groups ("similar target groups") can be created, which, for example, have called up certain pages. This makes it possible to identify the user on other online presences and display targeted advertising. Google sets a cookie on the user's computer.

Personal data relating to the user's activity, device and browser information and data about the advertisements displayed (in particular website visits, location, duration and time of the website visit, IP address, user interests, referrer URL, advertising ID) can be stored and analyzed.

Further information on the collection and storage of data by Google can be found here: https://policies.google.com/privacy?hl=en-GB

13.7.2 Purpose of data processing

The purpose of processing personal data is to specifically address a target group. The cookies stored on the user's terminal device recognise the user when visiting an online presence and can therefore display advertisements in line with the user's interests.

13.7.3 Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) GDPR.

13.7.4 Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g., for tax and accounting purposes.

13.7.5 Possibility of revocation and removal

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.

In addition, you can permanently prevent Google Ads Remarketing from setting cookies by downloading and installing the Google browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=com or by using the settings and opt-out options provided by Google: https://safety.google/privacy/privacy-controls/.

Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?hl=en-GB

13.8 Use of Piwik PRO Analytics Suite

13.8.1 Scope of processing of personal data

We use Piwik PRO Analytics Suite web analytics software from Piwik PRO GmbH, Kurfürstendamm 21, 10719 Berlin, Germany for the purpose of reach analysis. We collect anonymous data about website visits without cookies but using a session fingerprint method. The information collected includes, for example, the visitor's anonymized IP address, operating system, title or URL of the page visited, and other information. View the scope of data collected by Piwik PRO.

13.8.2 Purpose of data processing

We calculate metrics like bounce rate, page views, sessions and the like to understand how our website/app is used. We may also create visitors’ profiles based on browsing history to analyze visitor behavior, show personalized content and run online campaigns.

13.8.3 Legal basis for the processing of personal data

The collection of data is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website.

13.8.4 Duration of storage

We host our solution on Microsoft Azure in Germany and the data is stored for a maximum of 25 months.

13.8.5 Possibility of revocation

The website operator has a legitimate interest in the technically error-free presentation and optimization of its website. The user can object to this. More information on the right to object can be found in section 4 of this privacy policy. For more, read Piwik PRO’s privacy policy.

13.9 Use of YouTube

13.9.1 Scope of processing of personal data

We use the plugin operated by Google from YouTube, YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA and their representatives in the Union Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (Hereinafter referred to as Google). We use the plugin from YouTube to embed videos from YouTube on our online presence. When you visit our website, your browser connects to YouTube's servers. It may be used to store and analyse personal data, in particular user activity (which pages have been visited and which elements have been clicked on) and device and browser information (in particular IP address and operating system). We have no influence on the content of the plug-in. If you are logged into your YouTube account during your visit, YouTube can assign your online presence visit to this account. By interacting with this plug-in, this corresponding information is transmitted directly to YouTube and stored there.

Further information on the collection and storage of data by Google can be found here: https://policies.google.com/privacy?hl=en-GB

13.9.2 Purpose of data processing

The use of the YouTube plugin serves the improvement of the user friendliness and an appealing representation of our on-line operational readiness level.

13.9.3 Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (1) (a) GDPR.

13.9.4 Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g., for tax and accounting purposes.

13.9.5 Possibility of revocation

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the lawfulness of the processing carried out on the basis of the consent up to the revocation.

Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?hl=en-GB

13.10 Use of Usercentrics

13.10.1 Scope of processing of personal data

We use the Usercentrics Consent Management Platform of Usercentrics GmbH, Rosental 4, 80331 Munich, Germany (hereinafter referred to as: Usercentrics). Usercentrics enables us to obtain and manage user consent for data processing and to document it in a legally compliant manner. For this purpose, Usercentrics sets cookies on the user's terminal device. The following data is processed in the process:

• Date and time of visit
• Device information
• Browser information
• Anonymised IP address
• Opt-in and opt-out data

The data is processed geographically in the European Union. For more information on the processing of data by Usercentrics, please click here: https://usercentrics.com/privacy-policy/

13.10.2 Purpose of data processing

The processing of personal data is intended to comply with the legal obligations of the GDPR and the German BDSG.

13.10.3 Legal basis for the processing of personal data

The legal basis for the processing of personal data Art. 6 (1) (f) GDPR.

13.10.4 Duration of storage

Your personal data will be stored for as long as is necessary to fulfil the purposes described in this privacy policy, consent to store it has been withdrawn or as required by law.

13.10.5 Possibility of revocation

You can find further information on objection and removal options against Usercentrics at: https://usercentrics.com/privacy-policy/

13.11 Use of Friendly Captcha

13.11.1 Scope of the processing of personal data

Our website uses the service "Friendly Captcha" (Friendly Captcha GmbH, Am Anger 3-5, 82237 Wörthsee, Germany, www.friendlycaptcha.com). Friendly Captcha is a privacy-friendly protection solution to make it more difficult for automated programs and scripts (so-called "bots") to use our website. For this purpose, we have integrated a program code from Friendly Captcha into our website (e.g. for contact forms) so that the visitor's end device can establish a connection to Friendly Captcha's servers in order to receive a calculation task from Friendly Captcha. The visitor's end device solves the calculation task (puzzle), which takes up certain system resources, and sends the calculation result to our web server. The server contacts the Friendly Captcha server via an interface and receives a response indicating whether the puzzle was solved correctly by the end device. Depending on the result, we can apply security rules to requests via our website and thus, for example, process or reject them.

Friendly Captcha processes and stores the following data in the above process:

• Anonymized IP address of the requesting computer.
• Information about the browser used, as well as operating system
• Anonymized counter per IP address for the control of cryptographic tasks
• Website from which the access took place.

13.11.2 Purpose of data processing

The data is used exclusively for the protection against spam and bots described above. No cookies are set or read on the visitor's terminal device by Friendly Captcha. IP addresses are only stored in hashed (one-way encrypted) form and do not allow us and Friendly Captcha to draw any conclusions about an individual person. Legal basis for the processing of personal data

13.11.3 Legal basis for the processing of personal data

The legal basis for the processing is our legitimate interests in protecting our website against abusive access by bots, hence spam protection and protection against attacks (e.g. mass requests), Art. 6 (1) (1) (f) GDPR.

13.11.4 Duration of storage

If personal data is collected, it will be deleted after 30 days at the latest.

Further information on data protection when using Friendly Captcha can be found at https://friendlycaptcha.com/legal/privacy-end-users/.